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No. 0315
Published
OpenAI is testing exclusion targeting for ChatGPT ads
Why it matters
OpenAI is building exclusion controls for ChatGPT advertising after research into contextual relevance. Several independent studies cited here found ChatGPT ads have little to no connection to the conversation they sit alongside. Paid placement inside an assistant is arriving ahead of the matching that would justify it, and the gap is now measured rather than merely suspected. The first generation of AI-surface advertising is being sold on placement, not relevance.
The source
Adweek
OpenAI is testing exclusion targeting for ChatGPT ads
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