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No. 0388

Reddit launches 15-second video views ad goal

Why it matters

Reddit adds a 15-second video-views objective alongside its 6-second option, giving advertisers a stronger signal of real attention. A small but concrete change for teams testing video on the platform. Use the longer threshold to filter out cheap, low-intent views when optimising.

The source

Social Media Today

Reddit launches 15-second video views ad goal

Read the original at socialmediatoday.com , opens in a new tab

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