No. 0390
Published
OpenAI's ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
Why it matters
OpenAI's ad platform reportedly hit a $1B annualised run rate within six months and is opening self-serve access in Europe. A genuinely new paid channel inside a conversational surface is arriving faster than most media plans assume. Start scoping test budgets and measurement before it becomes a line item leadership expects.
The source
Digiday
OpenAI's ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
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