'Facts and feelings': Dara Treseder's AI marketing playbook for Autodesk

Why it matters

Autodesk's marketing chief lays out a playbook that pairs AI-driven data (the facts) with human-led brand and emotion (the feelings) rather than letting automation run the whole funnel. It is a usable frame for structuring an AI-era marketing org without hollowing out brand craft. Good language to borrow when arguing to keep human judgment in the loop.

The source