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No. 0491
Published
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Why it matters
Molson Coors rebuilt its approval chain and loosened briefs so creator content ships in days rather than weeks, and reports engagement up fourfold. The lesson for social teams is structural, not creative: the real bottleneck to creator performance is usually your own sign-off process. Worth benchmarking your brief-to-publish cycle against this.
The source
Digiday
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
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