No. 0488
Published
One North Star: How Fender's CCO Connects Communications Across Every Audience
Why it matters
Fender's communications chief describes organizing every audience, from players to press, around a single brand narrative. It is a practical model for aligning social, PR and community under one message architecture. Relevant for teams trying to stop channel silos from fragmenting the brand story.
The source
PRNEWS
One North Star: How Fender's CCO Connects Communications Across Every Audience
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