No. 0505
Published
'Certainly a disappointment': Omnicom CFO's verdict on losing PepsiCo to Publicis
Why it matters
PepsiCo moved its business to Publicis after more than 25 years with Omnicom, and Omnicom's CFO concedes the loss stings. The subtext is that Publicis's data and AI stack keeps winning blue-chip reviews. A marker of how much agency selection now turns on tech and data capability over creative reputation alone.
The source
Digiday
'Certainly a disappointment': Omnicom CFO's verdict on losing PepsiCo to Publicis
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