No. 0142
Published
Zoom relies on creators to boost AI search results
Why it matters
Zoom is moving budget out of paid placement and into creators and journalists, with the stated goal of being cited inside AI answer engines rather than ranking in classic search. The logic is that models quote third-party voices far more than they quote a company's own site. Priceline is reported to be making a similar shift. First mainstream case where AI citation, not reach, is the reason a creator programme gets funded.
The source
Digiday
Zoom relies on creators to boost AI search results
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