No. 0411
Published
Entities Are The Foundation Of Modern SEO
Why it matters
The piece's framing, that GEO is just entity SEO with a new name, argues clear entity definition of who and what a brand is, consistently across the web, is what actually earns AI citations, not new tactics. That's a useful corrective against treating GEO as a wholly separate discipline requiring new tooling. Worth auditing how consistently your brand's entity data across Wikipedia, Wikidata and schema markup is actually structured before chasing citation hacks.
The source
Search Engine Journal
Entities Are The Foundation Of Modern SEO
Read the original at searchenginejournal.com , opens in a new tab