No. 0412
Published
Evolving SEO for 2027: What still needs to change
Why it matters
The argument here is that SEO strategy needs to expand past Google rankings entirely, tracking AI citation sources, community platform visibility, and where models actually recommend brands, not just SERP position. It's a forward-looking framing rather than a tactics list, useful for justifying broader measurement scope to stakeholders still fixated on rankings. The hard part remains that most teams don't yet have reliable tooling to track citation share across AI answer engines.
The source
Search Engine Land
Evolving SEO for 2027: What still needs to change
Read the original at searchengineland.com , opens in a new tab