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No. 0266

YouTube expands its always-on Channels experiment

Why it matters

YouTube has widened access to Channels, labelled Stations in product, which turns a body of content into a 24/7 lean-back stream with live chat so viewers arrive into a shared room instead of picking a video. It began with a Coachella experiment in April 2026 and the August expansion admits only a small number of new musicians, podcasters and media creators. Available globally except Portugal, Switzerland and Turkiye. It is the third TV-shaped format in a month, and each one assumes the content sits in a single deep library.

The source

Social Media Today

YouTube expands its always-on Channels experiment

Read the original at socialmediatoday.com , opens in a new tab

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