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No. 0409
Published
Amazon's ad auction surcharges secretly bilked brands of billions, FTC alleges
Why it matters
The FTC alleges Amazon concealed surcharges inside its ad auctions, and internal documents reportedly show the company anticipated advertiser trust issues if the practice came to light. This lands squarely in the same week's broader ad-tech transparency reckoning already hitting Google's auction business. Worth watching for parallels in how platforms disclose, or don't, auction mechanics as regulators circle programmatic advertising more broadly.
The source
Marketing Dive
Amazon's ad auction surcharges secretly bilked brands of billions, FTC alleges
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