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No. 0407
Published
Meta's $18bn settlement won't kill social but it will force brands to earn attention
Why it matters
Meta's settlement introduces two-hour daily limits and stronger age checks for under-18s, and the argument here is that less passive teen scrolling means brands can no longer rely on drive-by attention from algorithmic feeds. The piece calls for a shift toward community-driven, actively sought content over interruption tactics as regulation reshapes how much attention platforms can manufacture. Worth watching whether other platforms and regulators follow Meta's lead on youth screen-time limits.
The source
The Drum
Meta's $18bn settlement won't kill social but it will force brands to earn attention
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