No. 0194
Published
Why creator content belongs in your AI search strategy
Why it matters
Tinuiti's Q1 2026 research found roughly 82% of AI citations point to earned media rather than a brand's own site. YouTube's presence in Google AI Overviews grew from 3.6 million to 36.2 million keywords year over year, with citation share varying sharply by category, 13% for apparel against 3% for over-the-counter health. The striking number: 40.83% of cited videos had fewer than 1,000 views, which inverts the assumption that visibility follows audience size.
The source
Search Engine Land
Why creator content belongs in your AI search strategy
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