No. 0221
Published
What 9 months of AI Overview data and 51,000+ tracked events reveal
Why it matters
A study tracking more than 51,000 events over nine months puts Google AI Overviews at roughly 7.53% of organic sessions on average, with heavy volatility: a peak around 16 to 17% in February and March 2026, down to 2 to 4% recently. The harder finding is attribution, with 22.4% of AI Overview traffic landing in analytics as Direct rather than Organic. AI search traffic is smaller than the hype and larger than the dashboards say. One dataset from one vendor, to be cited as such.
The source
Search Engine Land
What 9 months of AI Overview data and 51,000+ tracked events reveal
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