No. 0187
Published
Traffic from AI engines converts at 20 percent, some 61 percent above paid search
Why it matters
Internal data shows LLM referral traffic converting at 20 percent, roughly 61 percent higher than paid search on the same properties. The explanation is intent: someone arriving through an AI citation has already had the comparison done for them and wants authoritative depth, not a funnel, so aggressive landing pages underperform on precisely this audience. It moves AI visibility out of the unmeasurable category and gives it a conversion figure that survives a finance conversation.
The source
Search Engine Land
Traffic from AI engines converts at 20 percent, some 61 percent above paid search
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