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No. 0305
Published
TikTok expands public placement opportunities for advertisers
Why it matters
TikTok is extending its in-app reach into physical space, partnering with six out-of-home media companies to put branded and creator content on billboards, retail screens and cinema promotions across the UK, France, Belgium, Spain and Italy. Advertisers can now push user-generated content into these placements, blurring the line between social content and traditional OOH. A concrete example of platforms monetizing content beyond the feed.
The source
Social Media Today
TikTok expands public placement opportunities for advertisers
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