No. 0312
Published
The post-traffic era of the open web is taking shape
Why it matters
Human traffic is declining as AI crawlers consume a growing share of publisher content, pushing publishers away from scale-driven models toward brand building and audience diversification. The open web is splitting into two audiences, human visitors and machine readers. If publishers stop chasing traffic, a pitch built on traffic potential loses its leverage and a pitch built on access and originality gains it. That changes what earns coverage, not just how it is counted.
The source
Digiday
The post-traffic era of the open web is taking shape
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