No. 0129
Published
The next ad market may be built for machines
Why it matters
Time is serving advertising designed specifically for AI crawlers, monetising bot traffic through machine-readable FAQs that only scrapers see. It turns an unpaid extraction problem into a revenue line. The open questions are whether ad disclosure survives the format and whether AI systems will eventually treat it as manipulation.
The source
Fast Company
The next ad market may be built for machines
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