No. 0208
Published
The AI Visibility Index: which brands are vanishing from AI search
Why it matters
Fractl compared how brands rank in traditional search against how often large language models actually mention them, and the two come apart. Brands with strong Google authority can be nearly absent from LLM answers, while smaller search footprints outperform them. Patagonia outranks Sephora on AI recall despite a smaller presence in search. AI recall is a separate asset from search ranking and has to be earned separately.
The source
Search Engine Land
The AI Visibility Index: which brands are vanishing from AI search
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