No. 0075
Published
The AI search boom is fuelling content budgets before media buys
Why it matters
Brands are shifting spend into content and creators to earn visibility inside AI generated answers rather than betting on paid placements in AI search, where ROI is still unproven. To be cited by an AI engine you need credible, abundant earned content, not ads. Being cited is won, not bought.
The source
Digiday
The AI search boom is fuelling content budgets before media buys
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