No. 0198
Published
Smartphone school ban could imperil billions in social media ad revenue
Why it matters
Emarketer models a nationwide school phone ban costing TikTok up to $2.08B in ad revenue by 2028, with Snapchat taking the biggest proportional hit (-6%) and Meta barely dented (under 1%). With 74% of US adults backing classroom bans, the regulatory tailwind looks durable even without a federal mandate yet. Useful baseline numbers for any planning conversation about platform-mix risk tied to youth-usage regulation.
The source
Marketing Dive
Smartphone school ban could imperil billions in social media ad revenue
Read the original at marketingdive.com , opens in a new tab