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No. 0399
Published
Mitsubishi Motors revives Pajero SUV, first sales set for Thailand
Why it matters
Mitsubishi is reviving the Pajero nameplate, launching first in Thailand to fend off Chinese rivals amid the EV shift. A nameplate-revival play that leans on heritage equity to defend share in Southeast Asia. Relevant read on how legacy Japanese makers are using storied brands as a competitive lever.
The source
Nikkei Asia
Mitsubishi Motors revives Pajero SUV, first sales set for Thailand
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