Reddit tests a new audio and video experience similar to popular TikTok videos

Why it matters

Reddit is piloting short-form audio and video versions of popular text posts, pushing further into the vertical-video format that TikTok popularized. If it rolls out broadly it would open a new native video surface on a platform historically built around text and links. Worth tracking for brands that use Reddit for community or organic reach, since the content format requirements would shift.

The source