No. 0398
Published
B2B brands break out of the office onto the field
Why it matters
Enterprise brands are reaching decision-makers through sports, culture and creator collaborations rather than dry product marketing. Evidence that B2B increasingly borrows B2C social and experiential tactics. A prompt to treat business audiences as people who follow the same creators and events as everyone else.
The source
Adweek
B2B brands break out of the office onto the field
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