No. 0397
Published
The UPS Store enlists its first brand character to support franchisees
Why it matters
A brand mascot deployed across digital, social, TV and print as a multiyear always-on device rather than a one-off campaign. A reminder that a consistent character can carry a brand system cheaply across many local franchise contexts. Consider recurring brand assets over constant net-new creative.
The source
Marketing Dive
The UPS Store enlists its first brand character to support franchisees
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