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Published
Reddit is the keyword research tool you're probably not using
Why it matters
Reddit now shows up in more than 15 million AI Overview queries with a 46% citation rate, making it a genuine research surface for understanding what language AI systems pull into answers. For anyone doing GEO work, this reframes Reddit from a community platform into a citation-source discovery tool worth mining directly. Concrete, measurable evidence of AI citation behavior rather than a theoretical GEO tactic.
The source
Search Engine Land
Reddit is the keyword research tool you're probably not using
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