Home / experiences / No. 0064
No. 0064
Published
Overheated iPads, lifeguards and changing tides: the unexpected challenges of a Cannes beach takeover
Why it matters
A rare honest account of the gap between experiential ambition and execution: iPads overheating mid demo, lifeguard rules blocking sight lines, tidal schedules breaking shoot timing, logistics that look simple on a deck and turn ugly on the ground. The lesson generalises: the moment your tech or your talent depends on perfect conditions, it fails in public.
The source
Adweek
Overheated iPads, lifeguards and changing tides: the unexpected challenges of a Cannes beach takeover
Read the original at adweek.com , opens in a new tab