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No. 0255

Meta removes option to exclude ad placements

Why it matters

Advertisers can no longer manually exclude specific apps or surfaces from their campaigns, with placement decisions moving fully to automated targeting. This removes a brand safety control that large advertisers have used for years. The trade being offered is performance in exchange for oversight, and it is not optional.

The source

Social Media Today

Meta removes option to exclude ad placements

Read the original at socialmediatoday.com , opens in a new tab

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