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No. 0255
Published
Meta removes option to exclude ad placements
Why it matters
Advertisers can no longer manually exclude specific apps or surfaces from their campaigns, with placement decisions moving fully to automated targeting. This removes a brand safety control that large advertisers have used for years. The trade being offered is performance in exchange for oversight, and it is not optional.
The source
Social Media Today
Meta removes option to exclude ad placements
Read the original at socialmediatoday.com , opens in a new tab