No. 0201
Published
LLM traffic converts differently — here's what to do about it
Why it matters
Proprietary data cited in the piece puts LLM referral traffic at a 20% conversion rate, 61% higher than paid search, with AI Mode queries running three times longer and often multimodal. Practical advice: optimize for "information gain" with original data and expert quotes, track citation patterns on frequently-cited sites, and rebuild attribution since click tracking under-counts AI referrals. One of the clearer pieces of evidence yet that GEO investment has a measurable commercial payoff, not just a visibility upside.
The source
Search Engine Land
LLM traffic converts differently — here's what to do about it
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