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No. 0113
Published
Little Caesars built Peter Parker's apartment, but creators made it travel
Why it matters
A physical recreation of Peter Parker's apartment as a Spider-Man tie-in, then creators carried it. The brand supplied the object, the audience supplied the distribution, which is the reverse of buying reach for a finished asset. Build something worth filming, then get out of the way: the asset is the set, not the video.
The source
The Drum
Little Caesars built Peter Parker's apartment, but creators made it travel
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