Is top-of-funnel content still worth it in 2027?

Why it matters

An analysis of 30 major publishers finds top-of-funnel content declining in YMYL categories while improving in B2B tech, so the collapse is uneven rather than universal. What holds up against AI summaries is interactive tooling and content carrying identifiable subject-matter expertise; generic how-to articles are what gets absorbed. The practical read is that the defensible top of funnel is the part a summary cannot reproduce.