Instagram wants you to turn on your TV and throw a Reels watch party

Why it matters

Instagram is pushing Reels onto connected TVs with a group watch-party format, moving short-form vertical video into a shared living-room context it wasn't designed for. It's an experiment worth tracking for brands thinking about co-viewing and social TV formats beyond the usual scroll-and-swipe context. Early days, but it signals Meta wants Reels to compete for attention beyond the phone.

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