No. 0281
Published
How AI search has impacted the web traffic of over 50 advertisers
Why it matters
Measured across 54 monitored advertiser clients, Google's AI Overviews have cut organic web traffic by more than 10% on average. Direct-to-consumer brands and high-consideration purchases take the worst of it, because those are precisely the queries an AI Overview answers in place. High-consideration categories are structurally the most exposed. Owned destinations are losing their share of the journey while cited third-party content gains.
The source
Digiday
How AI search has impacted the web traffic of over 50 advertisers
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