Google unveils three AI strategies to reshape marketing in 2026

Why it matters

Across I/O and Marketing Live, Google positioned Gemini as the layer under all its ad products: Conversational Discovery ads, Highlighted Answers in US testing, a Business Agent for Leads chat agent inside search ads, and a conversational video editing model. Conversational, agent driven formats will need modular, prompt ready brand content rather than fixed assets.

The source