No. 0022
Published
GEO is the new SEO, and third-party content is the asset that gets cited
Why it matters
Generative Engine Optimization means optimising for inclusion in AI generated answers rather than for search rankings. LLM referrals are up 800 percent year over year (Semrush). The structural point: AI search engines trust third party sources over brand owned content, so earned media and creator reviews become AI visibility assets. 47 percent of brands still have no GEO strategy.
The source
Axios
GEO is the new SEO, and third-party content is the asset that gets cited
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