No. 0277
Published
Duane Forrester: AI is rewriting SEO, but the mission is the same
Why it matters
Industry veteran Duane Forrester argues AI is rewriting the mechanics of SEO, but the underlying mission, matching content to what someone wants at the moment they want it, has not changed. It is a useful corrective against overreacting to every AI-search algorithm shift. A good grounding read alongside more tactical GEO pieces.
The source
Search Engine Land
Duane Forrester: AI is rewriting SEO, but the mission is the same
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