ChatGPT draws more paid clicks from Google than any other top destination

Why it matters

ChatGPT takes a higher share of paid Google clicks than any other major destination. Only 11.1 percent of searches heading towards OpenAI were intercepted by zero-click Google experiences. Users appear to be seeking the destination specifically rather than accepting the direct answer in front of them. Intent to reach a named AI product is now strong enough to survive Google's own answer layer.

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