No. 0383
Published
Calls and clicks keep falling as Google Maps becomes the destination
Why it matters
Google Maps direction requests rose over 31% year over year while calls and clicks to businesses fell nearly 16%, showing customers increasingly complete their journey inside Maps itself. It's a concrete data point for the broader zero-click trend eating into referred traffic, beyond just AI search. Worth factoring into any local-visibility or GEO reporting that still leans on click-through as the main success metric.
The source
Search Engine Land
Calls and clicks keep falling as Google Maps becomes the destination
Read the original at searchengineland.com , opens in a new tab