No. 0330
Published
Answer engine optimisation reaches creator marketers
Why it matters
Creator agency Influencer has partnered with Profound to help brands get cited in AI chatbot answers, reporting a shift in preferred source from Reddit toward YouTube. The creator industry is starting to sell AI citation as a deliverable, which means it arrives as an agency pitch before it exists as an internal capability. Worth noting the tension: large-sample studies this week measure Reddit and editorial as dominant, and this claim comes from a vendor selling the service.
The source
Tubefilter
Answer engine optimisation reaches creator marketers
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