No. 0298
Published
AI visibility has two jobs: execute SEO and mobilize the organization
Why it matters
AI engines apply different criteria when they shift from answering an informational question to making a recommendation, and the recommendation layer draws on evidence SEO does not control: third-party reviews, support quality, comparison coverage, product documentation. Closing those gaps needs product, support and operations, not the search team. You cannot optimise your way into being recommended, because the engine is reading what other people say about you.
The source
Search Engine Land
AI visibility has two jobs: execute SEO and mobilize the organization
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