No. 0331
Published
AI tools recommend brands, then cite somebody else
Why it matters
A Shero Commerce study of 1,851 sources across 60 product categories on Google AI Mode, ChatGPT and Perplexity found only 2.8% of cited sources were brand-owned pages. Where a tool named a brand as a recommendation (159 instances), the brand's own page was cited just 31% of the time, while third-party editorial accounted for 59% of citations. Being recommended and being cited are two different outcomes, and brands mostly get the first.
The source
Search Engine Journal
AI tools recommend brands, then cite somebody else
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