No. 0280
Published
AI search is here, but marketers still call it SEO
Why it matters
New research finds 81% of marketers still describe their internal AI search visibility work as SEO, despite the industry pushing GEO and AEO as replacement terms. The same study reports an average 24% of total search or content budget already allocated to AI search visibility, and buyers valuing case studies and clear methodology far above terminology fluency. The money has moved even though the vocabulary has not, which makes the acronym a barrier rather than a shortcut.
The source
Search Engine Land
AI search is here, but marketers still call it SEO
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