No. 0352
Published
AI Search Didn't Remove Cognitive Load, It Moved It
Why it matters
The argument here is that AI search answers faster but shifts the real cognitive work to verifying and contextualizing those answers, rather than eliminating it. That's a useful frame for anyone measuring GEO success purely on citation counts: getting cited is not the same as being trusted or acted on. Worth factoring into how GEO performance gets reported internally, beyond simple visibility metrics.
The source
Search Engine Journal
AI Search Didn't Remove Cognitive Load, It Moved It
Read the original at searchenginejournal.com , opens in a new tab