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No. 0123
Published
Affordability concerns push car buyers to driver-assistance tech over pricey autonomy features
Why it matters
An AutoPacific survey shows buyers prioritising affordable safety features like parking sensors and adaptive cruise over expensive autonomous systems. Interest in semi-autonomous highway driving fell from 43 percent to 24 percent year over year. Economic pressure is reshaping what people actually want to pay for. A useful correction for anyone building product storytelling around autonomy.
The source
Automotive News
Affordability concerns push car buyers to driver-assistance tech over pricey autonomy features
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