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No. 0417
Published
Toyota delays launch of Highlander EV, its first US-made electric
Why it matters
Toyota postponed its first US-built EV, the Highlander, to 2027 or later, explicitly citing manufacturing startup delays rather than soft demand, worth noting since industry commentary often defaults to blaming cooling EV demand. Useful context for benchmarking EV rollout execution against a competitor building EVs domestically for the first time. Worth checking whether the timeline slips further once more detail surfaces.
The source
Nikkei Asia
Toyota delays launch of Highlander EV, its first US-made electric
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