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No. 0249

YouTube rolls out improvements for connected TV

Why it matters

Channels can now present playlists as structured episodic series with seasons on connected TV, rather than as a list of uploads. The unit of consumption on the biggest screen is moving from the video to the series. It rewards a coherent catalogue and penalises channels that are archives of unrelated assets.

The source

Marketing Dive

YouTube rolls out improvements for connected TV

Read the original at marketingdive.com , opens in a new tab

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