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No. 0240
Published
TikTok explores expanding in-stream payment options
Why it matters
Code found in the TikTok app points to direct payments through DMs via a TikTok Pay service, letting users buy on TikTok Shop without a third party processor. It would bring the US app closer to how Douyin already works in China. Owning the payment rail changes the platform's cut and its leverage over sellers and creators alike.
The source
Social Media Today
TikTok explores expanding in-stream payment options
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