No. 0416
Published
Athletic Brewing appoints new CMO amid marketing push
Why it matters
Athletic Brewing is adding marketing leadership while expanding sports sponsorships and national media investment, signaling the non-alcoholic beer category is moving from niche positioning into mainstream ad spend. It's a useful data point on where category growth is actually translating into marketing budget commitment, not just product-line expansion. Worth watching whether competitors in the category follow with similar sponsorship pushes ahead of the next big sports calendar moment.
The source
Marketing Dive
Athletic Brewing appoints new CMO amid marketing push
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