No. 0199
Published
Sociable: Pinterest partners with Zillow for ad targeting
Why it matters
Pinterest's Media Network Connect now lets Zillow Elevate advertisers target Pinterest users against 34 Zillow audience segments (e.g. "fixer-upper shoppers"), built on 200+ housing-related first-party signals rather than broad demographics. It's a clean example of intent data from one platform layered onto another platform's inspiration-stage audience. Worth studying as a targeting-partnership template beyond real estate.
The source
Marketing Dive
Sociable: Pinterest partners with Zillow for ad targeting
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